INDUSTRY LANGUAGE READINESS

When customers and partners not only see your value, but desire it

This is a reality check: is your innovation industry-ready or not yet?

This insight report helps researchpreneurs and spin-offs assess how clearly their innovation is understood through an industry lens. Industry and academia often emphasize different priorities and use different language; finding a healthy balance between the two is fundamental to building successful collaborations.

The report assesses four key domains: problem legitimacy, value & differentiation under pressure, adoption & economic reality, and organizational readiness. It highlights key attention points and priorities; showing what is already sufficiently strong and what needs sharpening while identifying common pitfalls that can hinder engagement with industry partners.

Every research project is unique, and so is every analysis. We do not rely on algorithms or automated scoring; instead, we personally review your case to provide a nuanced, industry-informed perspective on where to focus attention and in what order as you move toward collaboration.

The results are discussed personally ( Q&A) as we consider this essential.

How it
works?

2. Personal connection

We start with a short online call to understand you, your ambition and clarify any question.

4. Personal feedback

We schedule an follow-up call (30 min.) to answer all your questions and outline your next steps toward growth.

In addition to the DIY Scan, orientation coaching and matchmaking are available. Learn More

Translate your impact into measurable proof that can become a deciding factor for industry partnerships. Sign up now for this mentoring track and take the next step toward impact. LearnMore

3. Review in person

We review your pitch and prepare a tailored advisory report across key domains giving you a clear view of your current industry readiness

1. The formalities

Sign up below to get your scan started in no time and we’ll guide you through the next steps.

Order this Industry

Readiness

  1. Fill out the form to start

  2. After submitting the form, we will contact you to discuss the next steps. A lot of information can be read in the FAQ below this page.

  3. We are so happy to help YOU in your startup

Any questions before you apply? Feel free to reach out

Frequently Asked Questions

  • For everyone ready to test their innovation in the market.

    We see that many researchers struggle to explain their work in a way the market can understand.
    The people you need to convince to start a collaboration are not always the technical experts, they are often decision-makers looking for the value your research can bring to their company or organisation.

    That means you need a clear “entry ticket”: a way to make your research relevant and accessible before diving into technical details with domain specialists.At this level, communication challenges are common and speaking only in academic language often closes doors before real collaboration can begin.

    Our approach bridges that gap. We work from the perspective of industry, helping researchers translate their message, connect faster, and open the right conversations for impact and co-creation

  • Same approach. Adding the language of industry has nothing to do with your legal structure. It’s about how clearly you communicate value and relevance

  • That’s true and it’s an important achievement. Most researchers have already validated their work in close collaboration with academic peers and education partners.

    But that’s only one part of the journey.
    This Scan focuses on the next validation: how your story and value are understood by people outside the academic world; customers, industry partners.

    We don’t re-evaluate your science; we add the missing piece of the puzzle, the bridge between research and market, helping you translate your innovation into clear, relatable, and impactful value for everybody.

  • Once we receive your full information and materials, the analysis and advisory report will be presented within 15 working days. We do not chase missing inputs, so it’s crucial that your submission is complete and professionally prepared.

    During the 15-minute intake call, we’ll explain exactly what we need from you.

  • No, not as part of this scan.
    The Industry Language Readiness Scan focuses on assessing how your message and positioning are perceived from an industry perspective.
    If you’d like in-depth support for your pitch or business model, we offer extended coaching services to help you take those next steps

  • Any financial plans you choose to share that are relevant for approaching industry partners will be carefully reviewed. If certain aspects appear unclear or incomplete, they will be discussed during the personal consultation to ensure correct interpretation.


    Please note that legal advice is not included in this process, as it is not relevant at this stage.

  • Your case is reviewed by professionals with solid industry experience, not algorithms.
    Occasionally, a researcher with business expertise may join the process, but this is not always required.


    In fact, the strength of this scan lies in evaluating your innovation from outside the familiar academic network, using the logic of the market.

  • The cost is €500 (excl. VAT) and must be paid in advance.

  • Yes.

    For us, it’s important to gain a clear view of your current position.

    Share the information in any way or style you prefer. We do, however, ask for a structured approach.

    We’re here to guide you, so how you present it is less relevant than the clarity of what you share.

    Please limit your pitch or innovation deck to a maximum of 15 pages or slides.


    If you’d like to upload additional materials such as your financial plan, company structure, or legal documents, these are not included in the 15-page limit.

  • Our experience has taught us that you rarely get more than one real chance to capture a company’s attention.

    The clearer and more aligned your message is with their perspective, the greater your chances of a positive outcome.

    Your personalized report highlights where you stand and what elements may need further refinement before engaging with industry. It also includes practical advice and insights, such as the type of questions you’re likely to be asked, tips on how to strengthen your communication, and suggestions for specific domains that could be developed further to increase relevance.

    We’ll also share guidance on how to approach this journey with confidence, especially if you’re taking the first steps yourself.
    Finally, you’ll receive a clear overview of priorities to help you focus your next actions effectively

  • No problem

    You can start with our free Awareness Scan to get an initial sense of where you stand.

    Or simply contact us through the website, and we’ll be happy to help you determine which step fits best for your stage and goals.

  • We treat all shared information with the highest level of confidentiality. You remain fully in control of what you choose to disclose, we only ask for the context needed to understand your innovation and interpret it through an industry lens.


    Our team combines strong industry insight with a proven track record in working with research-driven ventures. We know how to protect sensitive information while detecting what might be missing to make your offer clear, relevant, and compelling to potential partners or investors.

  • We have 2 extended services: tailored coaching and qualitative matchmaking

    We’ve seen from experience that many researchers only need to address a few key elements before they’re ready to approach the market.
    That’s why we offer a limited number of tailored coaching specifically designed for researchers as a follow-up to the DIY Scan.

    As an additional service, we can match researchers with experienced industry professionals who may join as late co-founders or entrepreneurial researchers.
    This helps strengthen the business side of the project and accelerate its path to market.
    You can read more about this service here: (insert link)

  • We operate alongside the TTO, bringing an industry-driven perspective. By helping founders understand and adopt the language of industry and investors, we enable them to fully capitalize on collaboration and investment opportunities.