AWARENESS QUICK SCAN

You don’t conquer the world with IP.
You conquer it with meaning.

Your research or intellectual property may be groundbreaking
but if its value isn’t understood, it will never grow beyond the lab.

True impact happens when innovation connects with people,
when customers and partners not only see your value, but desire it.

That’s why we created the Awareness Quick Scan.
You’ll receive a short Reflection Report showing where you stand
and what next steps you can take to turn knowledge into market validation.

Discover here if your innovation speaks the language of value.

How it works?

2. Reviewed in person

We take your research personally. Every review is done by people, not machines.

3. Reflection Report

You’ll receive a one-page summary with our suggestions on the areas that deserve your attention.

1. Upload your answers

Share your answers and if available your pitch deck here. Only share where you feel comfortable with

In addition to the DIY Awareness Scan, orientation coaching and matchmaking are available. Learn More

Frequently Asked Questions

  • Anyone who is ready to bring their research closer to customers, attract investors, or explore first test cases with industry partners.

  • There isn’t one! The scan is meant to give you valuable insights. What you do with those insights is entirely up to you.

  • In today’s fast-moving world, you don’t get a thousand chances to show what you stand for or the impact you want to make.

    Your Story Needs to Be Understood, by everyone

    When you step into the market, your story becomes your strongest asset.
    It’s not enough to have great research, solid IP, or an innovative idea.
    What truly matters is that people understand its meaning and value.

    Your customers need to see how it improves their world.
    Investors need to recognize the potential for growth and impact.
    And society needs to feel how your innovation contributes to something larger than profit alone.

    Only when your story is clear, relevant, and resonant does your research turn into real-world impact.
    Because success isn’t just about innovation, it’s about being understood.


    You rarely get a second chance to make a first impression.

  • That’s true and it’s an important achievement. Most researchers have already validated their work in close collaboration with academic peers and education partners.

    But that’s only one part of the journey.
    Our awareness Scan focuses on the next validation: how your story and value are understood by people outside the academic world; customers, industry partners and investors.

    We don’t re-evaluate your science; we add the missing piece of the puzzle, the bridge between research and market, helping you translate your innovation into clear, relatable, and impactful value

  • We often see that researchers deeply understand the value of their work and genuinely want to make a difference
    but struggle to translate that value into language and relevance for other audiences, such as investors, partners, or customers.

  • We often see that researchers deeply understand the value of their work and genuinely want to make a difference
    but struggle to translate that value into language and relevance for other audiences, such as investors, partners, or customers.

  • No. This is a Quick Scan, not an in-depth audit.
    If you’d like a deeper analysis, we’ll gladly refer you to our extended service.

  • Yes. All information you share is treated as strictly confidential and will never be shared with anyone outside our team.

  • We combine an academic lens with deep commercial and investor experience.
    For years, we’ve been helping startups to present their story to a broader audience. We are an independent party, fully aligned with the founder’s perspective.
    Our feedback is never given on behalf of investors or third parties, it’s focused solely on helping you strengthen your own story and position.